As a company committed to creating outstanding products, Ruffwear believes success also means taking responsibility for both community and planet. Some call it “doing good through good actions”. For Ruffwear, this means running their business in a way that maximises the positive impact they can have, while staying mindful of the footprint we all leave behind. That’s why Ruffwear is dedicated to continuously reviewing and improving their products and practices, to increase the good they do and minimise unnecessary harm.

SUSTAINABLE SOURCING

Ruffwear selects materials with great care, prioritising durability, responsible sourcing and long-term performance. An ever-growing share of their textiles is produced according to the bluesign® standard, ensuring the highest levels of environmental and consumer safety. Their toys use only natural, petroleum-free, sustainably sourced rubber.

REDUCING WASTE

Ruffwear is transitioning to an innovative business model that allows them to respond quickly to demand and manufacture only what is truly needed. This approach enables a production turnaround of just 30 days (from purchase order to shipment) for products such as the Front Range™ Harness. The result is significantly less waste at every stage of the supply chain and a measurable reduction of the overall environmental footprint.

CONSCIOUS DESIGN

Environmental responsibility is woven into every aspect of their product development. For the Beacon™ safety light, Ruffwear designed a solution with a long-lasting, rechargeable battery. The Beacon includes a high-capacity battery that recharges via USB and comes with a standard 15 cm USB charging cable.